“Marketers have made progress over the years in sharing data among various teams,” says Bridget Bidlack, SVP of Product at Movable Ink, an email marketing technology company. “The next step is to be able to organize and analyze their data more efficiently so it can be applied to all channels and activated in the key moments of consumer intent.”

Excerpt from Ignition One’s “The Key to True Omnichannel Personalization – Learn how customer intelleignece helps mareketers build lasting cuztomer relationships.” booklet

Originally posted by Ignition One (now part of Zeta Global), February 2019.